tomgeer.com

The Obama campaign did an excellent job using the web as a tool to connect with people during the campaign. The campaign used their presence on the web to mobilize and organize supporters, offering personalized sites and tools and information to help supporters help Obama. For instance, while McCain’s website pushed empty messages like “Joe the Plumber” and “We’ll lower taxes for everybody”, Obama’s site offered widget that let you calculate your personal tax cut. You get the idea.

The transition team is continuing their great work in this area by launching Change.gov. The site gives you simple, to-the-point information about the Agenda, is already promoting “Open Government”, encourages people to share their ideas.

I think this is the first candidate/campaign who has REALLY started to understand the power of the web…and how important it is to generations X & Y.

Good stuff, and it just really helps reaffirm my believe that Obama really is in touch.